Senior-level expertise without the overhead. Practical data solutions for UK businesses.
Senior Business Analyst
Based in the Wirral, supporting organisations across Merseyside and the UK
I founded Digital Adaption after seeing too many businesses invest in data tools that never delivered value. Expensive software licences, complex implementations, and glossy presentations—but six months later, the spreadsheets were still there and the problems were the same.
With a Master's degree in Digital Transformation and IT Strategy, and deep hands-on experience in Power BI, SQL, and modern data tooling, I bring both board-level thinking and practical delivery. I've worked across manufacturing, retail, and professional services—helping teams move from spreadsheets to automated dashboards, from siloed data to trusted sources of truth, and from reactive reporting to proactive analytics.
I'm based in the Wirral and support teams across Merseyside and the UK, working hands-on from discovery through delivery. My approach is collaborative—I work alongside your team, explain decisions clearly, and ensure knowledge transfer so you're not dependent on external support long-term. The goal isn't to build dependency—it's to build capability.
Most data consultancies focus on selling implementations, not outcomes. Projects are measured by go-live dates, not business value. Clients are left with tools they don't understand and dashboards nobody uses.
Digital Adaption is different. I work with SMEs who need senior-level expertise without the cost of a full-time hire. Most projects are delivered in 2–6 weeks, with clear outcomes and fixed pricing agreed upfront. The focus is always on business results: faster month-end, confident decisions, and teams that spend less time wrestling with data.
The principles that guide every engagement.
No jargon, no black boxes, no mysterious calculations. Every measure is documented, every decision is explained, and every dashboard is designed to be understood by the people who use it.
Data you can trust means numbers that reconcile. I validate against source systems, test edge cases, and ensure that dashboard totals match the ERP—every single time.
The only metric that matters is whether your business is better off. Faster reporting, fewer errors, better decisions, and teams that spend less time on manual work.
Book a free 30-minute consultation. No pushy sales—just an honest conversation about your challenges and whether I can help.
Book a Free Consultation